I’m a UX designer based in London.
Given I come from a family of engineers, I have always been fascinated by the practicality of design and how products can communicate their purpose via functionality and appearance.
While the scientist in me tries to find logic in design, the marketeer yearns to target the consumer interest. At the same time the designer in me is compelled to understand human behaviour and needs.
After completing a Scientific Baccalaureat in France, a Master of Business Management, Finance and International Business in Canada, and a BA of Business Administration in the UK, I went on to spend a decade as a Marketing & Communications consultant across Asia and the UK.
From here, I found myself hungry for a role that combined problem-solving and design in a user-centric and multi-cultural environment. Given what I feel is an ability to quickly and effectively interpret detail and a strong desire to drive change, I am confident that I have found my perfect fit with UX.
With previous professional experience spanning marketing, communications and sales, I am seeking a UX design role combining my new skills with my marketing and communication background to meet both users’ needs and business objectives and grow in a profession I love.
NOVEMBER 2017 - DECEMBER 2017
Consultant UX Designer (Part of General Assembly UXDI course)
As a team of three, we were tasked with reviewing the SearchLight app for Track24 - experts in global tracking services since 2004 providing real-time location data and alerts to governments and organisations. Using the double diamond process and through a series of interviews, design studios, sketches, wireframes, tests and iterations, we revamped the existing app with the primary goals of delivering relevant, contextual information and advice to individuals involved in crisis situations. Ultimately we developed a clickable prototype that was presented to the Managing Director and the CFO.
AUGUST 2017 - DECEMBER 2017
GENERAL ASSEMBLY (UXDI)
UX Design and Research
During this full-time program, I learned the core skills that make up the entire user experience design process. Working in an Agile environment, I completed five projects (details in "my portfolio" section) and used a variety of UX processes including user research, personas, card sorting, concept and affinity mapping, user flows, wireframing, user journeys, task analysis, sketching, and rapid prototyping.
MARKETING & COMMUNICATIONS
Marketing, PR and Brand Consultant
Former marketing specialist with over 10 years of top tier international experience - working for a number of renowned asset management companies, including Schroders, Cazenove Capital Management, Thames River (now BMO), HSBC Alternative Investment Ltd and HSBC Private Bank.
For further detail, please refer to my LinkedIn profile.